Dieter Rams on design trends

Quoting from Rams’ principles for good design:

Good design is long-lasting. It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.

One way to render your designs obsolete is to follow current ‘design trends’. Keeping up with the fashion it’s not a badge of honour, it’s a red alert.