Disrupted

Oct 13, 2012

Clayton Christensen on disruptive innovation (from Wikipedia):

  1. Established companies are usually aware of the innovations, but their business environment does not allow them to pursue them when they first arise, because they are not profitable enough. […] Firm’s existing value networks place insufficient value on the disruptive innovation.
  1. Meanwhile, start-up firms inhabit different value networks, at least until the day that their disruptive innovation is able to invade the older value network.
  1. At that time, the established firm in that network can at best only fend off the market share attack with a me-too entry, for which survival is the only reward.

Does this sound like RIM, Microsoft, Dell or HP to you?